The Boland Motor Group Story

Founded in April 2018 by Co-Owners, Francois Geldenhuys and Dirk Burger, Boland Motor Group came to life when the two experienced motor industry businessmen invested in the Isuzu Light and Heavy Commercial Brands. A Brand they have been dealing with for almost 16 years at that point. A Brand they know and trust.

“We met on a few business trips and served together on GMSA Advisory Groups where we became good friends. When this investment opportunity came the decision was quick and easy and our exciting journey began.”

Our company logo illustrates Paarl Rock Mountain with a river at the foot of it. The Isuzu Brand was named after the mighty Isuzu River and thus our logo symbolises LIFE and GROWTH – vital components to every business.

Three years later on 1 April 2021 we expanded our commercial vehicle only offering by adding the GWM and Haval SUV and Commercial vehicle brands to our portfolio. It was important for us to have a passenger vehicle offering too and with Haval being the fastest growing brand in SA and available in the Paarl and Ceres area we were very fortunate to be appointed the franchise by Haval SA.

Competence – training and development of employees – we have a team of very experienced staff.

Integrity – honest business all the time – trust is vital in the Isuzu Brand Philosophy.

Care – for one another (internally) and our customers (externally). Unity Commands a Blessing.

Our dealerships are situated at 170 Main Road, Paarl (just outside Cape Town) – New Isuzu LCV Sales, Isuzu LCV and Chevrolet Servicing and Parts Sales and Pre-Owned Vehicle Sales. Our spacious Isuzu Trucks Service dealership is at Unit 1, Berg River Park and our new Boland Haval dealership at 350 Mainroad, Paarl. Our dealership in Ceres is in 144 Voortrekker Road, here we give the same extensive service offerings as in Paarl – but catering to the greater Western Cape area.

Every employee realises that in a Commercial Franchise like Isuzu it is all about limiting down time and making sure that a customer’s vehicle is proactively maintained and available to generate income for them. We preach that we are an AFTERSALES BUSINESS SELLING LCV’s (bakkies) and Commercial Vehicles – in other words focusing on aftersales service delivery, we know that only our customers will be the barometer – to determine if we really practice what we preach.

Both owners are operationally involved in the businesses and are always available to handle and take difficult decisions for long term benefit for the customer and ourselves. Customer retention through constant quality service is our aim.

Boland Motor Group – Isuzu CV and LCV – GWM and Haval – Spoilt for choice in our Sales and Aftersales focus and offerings. Put us to the test.

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